Get to Know Me

• I take you back through my last 10 years a professional Graphic Designer and share some of my experience, missions and goals for the future.

Why Storytelling Matters in Logo Design:

• Understand why stories are crucial in selling logo ideas, especially to clients who may not be as visually oriented or creative.
• Learn how storytelling can be applied not just in presentations but in marketing, networking, and writing copy for portfolios.

Designing Logos Is Only Half the Battle:

• Discover how success in design isn’t just about creating something beautiful—it’s about how well you can sell your concept to a client.
• Hear how real-world client projects taught the importance of presenting designs effectively.

Adapting Your Approach for Non-Creative Clients:

• Understand that most clients aren’t creatives and don’t think in visual terms.
• Learn how to speak the language of business by framing design in terms of problem-solving and results, rather than just visual appeal.

Why You Need to Sell the Idea, Not Just the Design:

• See how great designs often fail if they’re not presented with a compelling story.
• Learn the difference between explaining the aesthetic and communicating the purpose behind your design.

Balancing Function and Form:

• Discover the importance of balancing aesthetics (the artist) with purpose and problem-solving (the scientist) when creating and presenting logos.

The Problem Designers Face:

• Explore why clients often reject logos, not because of poor design, but due to a failure in communicating how the logo solves their problems.

How to Avoid the Revision Cycle:

• Learn how presenting designs without a clear rationale can lead to constant revisions, creative burnout, and missed opportunities.
• Understand how poor communication can lead to self-doubt and false confidence.

Assessing the Brief and Your Presentation:

• Before revising your design, revisit the brief to ensure your logo solves the client’s core problem.
• Reflect on how you presented the design—did you show the logo as a solution, or just as a visual concept?

How to Structure a Storytelling Presentation:

• Learn to structure your presentation in a three-act format:
• Act 1: Set the Scene by discussing the client’s challenges.
• Act 2: Explain how the design solves those challenges.
• Act 3: Bring the design to life with real-world applications.

How Storytelling Builds Emotional Connections:

• Understand how storytelling creates emotional resonance and makes the logo more memorable for the client.
• Learn to present the logo not just as a design, but as a symbol of the brand’s values and future.

Breakdown of Three Real-Life Logo Presentations:

• Watch step-by-step examples of how I present logo concepts using storytelling, including slides and the exact language I use.

How to Communicate Each Slide Effectively:

• Learn what to say in each part of your presentation to guide the client through the thought process behind your design.
• Understand how to frame your logo as a solution to the client’s business needs, not just an artistic concept.

Using Storytelling to Sell the Design:

• See how telling a story helps clients connect with your design on both an emotional and practical level.
• Understand how storytelling ensures the client views the logo as part of their business journey.

Structuring Presentations for Client Buy-In:

• Learn how to structure your presentation in a way that gives it the best chance of being signed off by the client.
• Discover how storytelling can reduce revisions and make clients feel more invested in your design solution.

Best Practices for Logo Presentations:

• Gain insights into the best practices for structuring your presentation to be clear, persuasive, and emotionally engaging for the client.